The work below is from my campaign with Daubenspeck Community Nature Park located near Zionsville, IN. The objective of the campaign was to increase awareness of Daubenspeck Community Nature Park by 75 people by May 2, 2014. Daubenspeck Community Nature Park is the product of a farmer leaving land to the local school district. It is an undeveloped plot of land that features native Indiana plant life, birds and animals. When doing our initial research, we found that Daubenspeck lacked awareness online. Their website was outdated and their social media was nearly nonexistent. The following tactics are a representation of the work we completed as a whole. My account associates completed the work and I edited them into the final product and strategically planned the campaign. I led communication with the client throughout the campaign to ensure they were happy with our work and to recieve continuous feedback. 

 

We started out by putting together social media guides and creating a new website. The website can be found here. We wanted a place to direct all traffic to in order to measure our objective, so we decided on using the website as that place. We used Google Analytics in order to track unique page visits. The new website we created has a simple layout and is more navigable for guests.To push people to the new website, we created a flyer, brochure, bumper sticker and more. Everything we created was used to push more traffic to the website in order to raise awareness of the park.