Below are tactics from a campaign I managed for The Cabaret, located on monument circle in the Columbia Club in downtown Indianapolis. Our objective for the campaign was to raise awareness of their young professional's club called The Lounge. Our job was to do research and create tactics to reach the newly targeted young professional demographic (ages 21-35) and create awareness for The Lounge and all its benefits. The following tactics are just examples and pieces of the work as a whole we completed for this client. All work was done by my group members and edited by me. My job was to communicate with the client and come up with a strategy and plan to complete our goal.

 

We started out the campaign by doing research on social media platforms and local newspapers. For the social media, we researched pros and cons of each as well as tips on using them. We researched recent relatable articles in the Indy Star and Nuvo and wrote up analyses based on our findings. We then focused on creating design tactics to engage young professionals and promote The Lounge. Lastly, we did research on potential local partners and wrote pitch letters to them for partnerships. We also utilzed our media reserach and wrote pitch letters to Indy Star and Nuvo to try to gain coverage for The Lounge and upcoming performers coming to The Cabaret.